The Kama Shastra Society, founded by Sir Richard Burton and his partner, Forster Fitzgerald Arbuthnot, around the year 1882 was set forth as a secretive, educational society. This society published many written works, largely of erotic yet scholarly content of Oriental descent, including a translation of the Kama Sutra. Their goal they claimed was to “remove the scales from the eyes of Englishmen who are interested in Oriental literature.” The secrecy that shrouded the Kama Shastra Society and the men who founded it was based in necessity for the very reason the Society was founded. While outwardly appearing to be a scholarly society, the Kama Shastra Society was more correctly a method of circumventing the law of the day.What Law Did The Kama Shastra Society Circumvent?The Obscene Publications Act of 1857 also referred to as Lord Campbell’s Act was a major force in obscenity law in Great Britain. This Act had sent many writers and publishers to live behind the cold walls of a prison cell. The law also provided for the courts to seize and destroy any literature which was deemed to be obscene in nature. While the sale of obscene or pornographic literature was already a criminal offense prior to the institution of the Act, the Obscene Publications Act of 1857 made it possible to prosecute both the author and the publisher as well. This led to much debate over passing the law but with good faith assurances that it was only ” intended to apply exclusively to works written for the single purpose of corrupting the morals of youth and of a nature calculated to shock the common feelings of decency in any well-regulated mind,” it was allowed passage into the law of the day. Lord Campbell had originated the law while presiding over a pornography trial as a heated debate in the House of Lords over a bill aiming to restrict the sale of poisons raged on. He was struck by the thought that the two were similar dangers with a difference in purpose. While the literal poison could destroy the mind, obscene materials could very well destroy one’s soul. Once this thought had entered his mind he was quoted as saying the trade of pornographic material was “a sale of poison more deadly than prussic acid, strychnine or arsenic.” With a justice in power with those sentiments, it is easy to understand the trepidation of Burton, Arbuthnot and their peers to reveal the nature and activities of the Kama Shastra Society.How the The Kama Shastra Society Get Around The Law?Burton and Arbuthnot made it a point to defy British law when they published the Kama Sutra. Using a secretive meeting, they arranged with a publisher by the name of Payne to print the first copies of the Kama Sutra translated into the English language. Distributing these 250 original copies of the work, the made their identification difficult to ascertain. The trick to this was the reversal of their initials in the title page where they stated the text of the Kama Sutra was “translated from the Sanskrit and annotated by A. F. F. and B. F. R.” They justified their actions with the thought that millions of Orientals had access to the texts in one form or another, what harm could be done by English gentlemen merely reading the work. With that thought firmly in mind and their own identities sufficiently protected, they distributed one of the most controversial texts of it’s time amongst their membership. They had went through such extensive pains to protect their identity and the secret society that little is known of the society even today.
Strategic Customer Attraction Marketing Blueprint
With the ever changing face of the economy based on varying factors [such as government protectionism, automation of industries, downsizing of companies] the trend to more and more people choosing to start their own business for various reasons continue to rise. With that said – along with this trend there is an increasing need for structured marketing process and client acquisition processes and methodologies to be utilised within these businesses in order to transform a startup into a fully functional revenue generating entity.It is often the case that many smaller businesses are product rather than market focussed. In many cases we find that there is no actual marketing department so to speak of and as a consequence the function of marketing within the company ends up being fulfilled ‘as and when’.We can contrast this to what we find in any larger organisation or corporate; we find an actual marketing department, with qualified marketing professionals who are analysing the market, target customers and competition, they continually look for trends and movements in their chosen space in order to refine the marketing message and continually push the communication through the channels. This is to include the distribution channel [where appropriate], print media, radio, catalogues etc, etc and of course the use of digital marketing channels [social media, email marketing, video marketing, micro blogging and more].The above is what leads to the typical ongoing market penetration that we see within these organisations leading to new products and services development a steady stream of new clients and the nurturing of existing clientele.It is with the smaller organisation in mind, the solopreneur or work from home business owner that any strategic business attraction marketing blueprint is targeted towards. This is one or two steps down from making use of an in person consultant that will look to understand the business operations and put specific structures in place that when followed; will first provide a deeper understanding of the market place and target market clients but will also provide the foundation for providing the products and services that the intelligence directs the company towards producing.It is recommended that organisations looking to add structure and processes to the marketing and client acquisition aspect of their businesses direct their energies to these main fundamentals.
Client Strategy & Preparation
Setting Up Key Business Processes & Systems
Getting Clients While You Sleep
Follow Up & Retention
1) Gaining a deeper understanding of the needs, desires and behaviour of the clients no matter what the industry will drive the decisions that are made in relation to the products and services that are developed and presented to the market space.2) Key systems and processes such as continuous market intelligence related to pricing and customer behaviour can help to take the organisation to the next level and gain a significant competitive advantage over other companies supplying related or similar products and services.3) The marketing process for bringing new prospects into the marketing funnel must be an ongoing activity; whilst focusing on servicing existing clients it is imperative that someone is taking care of make new clients aware of the needs that your organisation can fill.4) Too often it is the failure to followup and keeping in touch that leads to the loss of valuable customers; depending on the business tools such as email marketing, videos, membership sites and print media may be used in order to stay at the top of the mind of the target customer.Once the process has been developed it will then be a matter of refining it [say once a quarter] whilst some is taking care of the execution which will lead to new customers, sales and products and services leading to increased revenue generation.
Building Your Business With A Purpose
Building my business has been a fun yet challenging journey. My Business journey began in 1998 and 15 years later, I have discovered that the only way to build a successful business is with a Purpose. In fact, I believe that a business without a purpose is a business that is destined to fail.When I wrote my business plan, it was written with my purpose in mind and that was, “To provide High Quality Childcare.” In fact, my purpose was the glue that held the business plan together. Moreover, as I completed each section of the business plan, it was completed with my purpose in mind.Building a Business on purpose, takes lot of planning, lots of energy and lots of focus. Most importantly, you must be willing to persevere… no matter what comes your way. Adversity seems to attach itself to every business with a purpose; however, you must stay focused and stay the course.I must say, it is an awesome feeling to write the purpose for your business and see it in action! Are you ready to build to discover how to build a business with a Purpose? Today I am going to share with you some of the strategies that I used to build my business on purpose.A business without a purpose is like playing basket ball without a ‘Rim”… it’s pointless!
Master Your Time. You must take some time at the beginning of every week and make a list of your business priorities. Be sure to add your most important duties at the top of the list. Delegate time wasters. As you do this… You will develop a sense of accomplishment for every week. Moreover you will become a master of your time.
Personal Development. If you are not growing as an individual, your business will suffer or if you have character flaws, it will show and could even destroy your business. I recommend that you read a personal development book 2-3 times a year, so that you are able to develop a mindset that will sustain not destroy your success.
Master Your Money. You must have a plan for how you will spend the money that comes into and leaves your business! Money is the life line of your business and you must learn how to manage it well. Only buy what you need, invest in your business on a regular basis and keep a close eye on your money.
Business Associates. Hang around other successful business owners. In fact, get an Accountability partner; someone who will hold you accountable for your business success. If you are hanging around millionaires… you will begin to think like, talk like, look like and eventually become, “A Millionaire.”
Evaluation system. Be sure to create an evaluation system for your business, to evaluate if you are really operating based on your purpose or if you are even accomplishing your business “mission.” As you evaluate your business, keep this in mind; Only use methods and systems that are working for you and stop doing what is not working.
Take some time for you! After working 5-6 days a week on building your business; take some time for you. I find that, the more rest that I get; the more productive I am on Monday morning. Also, plan to travel! I believe that travel is a great way to spark your creativity and give you new ideas for your business!
I challenge you to take a moment to reflect on the purpose of your business? Your purpose is your “why”; it is the reason you are in business, so be sure to never stop building your business with a purpose. In fact, as you focus on building your business with a purpose; you will attract to you what you need for your business and what you need for the business will come to you sooner than you think it will!