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With the ever changing face of the economy based on varying factors [such as government protectionism, automation of industries, downsizing of companies] the trend to more and more people choosing to start their own business for various reasons continue to rise. With that said – along with this trend there is an increasing need for structured marketing process and client acquisition processes and methodologies to be utilised within these businesses in order to transform a startup into a fully functional revenue generating entity.It is often the case that many smaller businesses are product rather than market focussed. In many cases we find that there is no actual marketing department so to speak of and as a consequence the function of marketing within the company ends up being fulfilled ‘as and when’.We can contrast this to what we find in any larger organisation or corporate; we find an actual marketing department, with qualified marketing professionals who are analysing the market, target customers and competition, they continually look for trends and movements in their chosen space in order to refine the marketing message and continually push the communication through the channels. This is to include the distribution channel [where appropriate], print media, radio, catalogues etc, etc and of course the use of digital marketing channels [social media, email marketing, video marketing, micro blogging and more].The above is what leads to the typical ongoing market penetration that we see within these organisations leading to new products and services development a steady stream of new clients and the nurturing of existing clientele.It is with the smaller organisation in mind, the solopreneur or work from home business owner that any strategic business attraction marketing blueprint is targeted towards. This is one or two steps down from making use of an in person consultant that will look to understand the business operations and put specific structures in place that when followed; will first provide a deeper understanding of the market place and target market clients but will also provide the foundation for providing the products and services that the intelligence directs the company towards producing.It is recommended that organisations looking to add structure and processes to the marketing and client acquisition aspect of their businesses direct their energies to these main fundamentals.

Client Strategy & Preparation

Setting Up Key Business Processes & Systems

Getting Clients While You Sleep

Follow Up & Retention

1) Gaining a deeper understanding of the needs, desires and behaviour of the clients no matter what the industry will drive the decisions that are made in relation to the products and services that are developed and presented to the market space.2) Key systems and processes such as continuous market intelligence related to pricing and customer behaviour can help to take the organisation to the next level and gain a significant competitive advantage over other companies supplying related or similar products and services.3) The marketing process for bringing new prospects into the marketing funnel must be an ongoing activity; whilst focusing on servicing existing clients it is imperative that someone is taking care of make new clients aware of the needs that your organisation can fill.4) Too often it is the failure to followup and keeping in touch that leads to the loss of valuable customers; depending on the business tools such as email marketing, videos, membership sites and print media may be used in order to stay at the top of the mind of the target customer.Once the process has been developed it will then be a matter of refining it [say once a quarter] whilst some is taking care of the execution which will lead to new customers, sales and products and services leading to increased revenue generation.

Building my business has been a fun yet challenging journey. My Business journey began in 1998 and 15 years later, I have discovered that the only way to build a successful business is with a Purpose. In fact, I believe that a business without a purpose is a business that is destined to fail.When I wrote my business plan, it was written with my purpose in mind and that was, “To provide High Quality Childcare.” In fact, my purpose was the glue that held the business plan together. Moreover, as I completed each section of the business plan, it was completed with my purpose in mind.Building a Business on purpose, takes lot of planning, lots of energy and lots of focus. Most importantly, you must be willing to persevere… no matter what comes your way. Adversity seems to attach itself to every business with a purpose; however, you must stay focused and stay the course.I must say, it is an awesome feeling to write the purpose for your business and see it in action! Are you ready to build to discover how to build a business with a Purpose? Today I am going to share with you some of the strategies that I used to build my business on purpose.A business without a purpose is like playing basket ball without a ‘Rim”… it’s pointless!

Master Your Time. You must take some time at the beginning of every week and make a list of your business priorities. Be sure to add your most important duties at the top of the list. Delegate time wasters. As you do this… You will develop a sense of accomplishment for every week. Moreover you will become a master of your time.

Personal Development. If you are not growing as an individual, your business will suffer or if you have character flaws, it will show and could even destroy your business. I recommend that you read a personal development book 2-3 times a year, so that you are able to develop a mindset that will sustain not destroy your success.

Master Your Money. You must have a plan for how you will spend the money that comes into and leaves your business! Money is the life line of your business and you must learn how to manage it well. Only buy what you need, invest in your business on a regular basis and keep a close eye on your money.

Business Associates. Hang around other successful business owners. In fact, get an Accountability partner; someone who will hold you accountable for your business success. If you are hanging around millionaires… you will begin to think like, talk like, look like and eventually become, “A Millionaire.”

Evaluation system. Be sure to create an evaluation system for your business, to evaluate if you are really operating based on your purpose or if you are even accomplishing your business “mission.” As you evaluate your business, keep this in mind; Only use methods and systems that are working for you and stop doing what is not working.

Take some time for you! After working 5-6 days a week on building your business; take some time for you. I find that, the more rest that I get; the more productive I am on Monday morning. Also, plan to travel! I believe that travel is a great way to spark your creativity and give you new ideas for your business!
I challenge you to take a moment to reflect on the purpose of your business? Your purpose is your “why”; it is the reason you are in business, so be sure to never stop building your business with a purpose. In fact, as you focus on building your business with a purpose; you will attract to you what you need for your business and what you need for the business will come to you sooner than you think it will!

Financing for equipment is sometimes a challenge for Canadian business owners and financial managers. What if you had a solid understanding of 3 key elements of Canadian equipment leasing and financing. Let’s explore some key information around three critical elements of lease financing -1. What can be financed?2. What are the type of leases and rates available to my firm?3. What is the best way to obtain a prompt approval at the best rate, terms and structures for my business asset acquisition?So what assets can be financed in Canada? The reality of that answer is that almost every business asset can be financed, and moreover, two other key points need to be made. In many cases even intangible assets can be financed – a solid example is software for your business, or even the additional add on requirements that come with many asset acquisitions – these might include installation, warranties, maintenance, shipping/delivery, etc. And, furthermore asset financing in Canada definitely includes the financing of used equipment, which is a major part of the Canadian equipment financing industry.Millions of dollars of used equipment, purchased here or in the U.S. or other international locations are financed annually. We add two critical cautionary items of note here – in certain cases and appraisal or asset valuation or inspection might be required if the asset is new, and in many cases a down payment might be required on a used piece of equipment. These two points would still clearly not negate the major benefits of financing a piece of used equipment. Why used? Simply because many assets in many industries still have a very useful economic life after a typical usage of 3-5 years, for example thing production equipment, etc. In many instances, especially with the use of the internet and auction sites pricing on used equipment might be exceptionally favorable.One other solid tip is to get your lease financing approved in advanced, as this might allow you to negotiate a better price with the vendor given you are pre approved and the vendor knows they will be paid directly from the leasing company.Let’s move on to our second point, which is simply that there are some critical technical aspects to lease financing that are very important for business owners to be aware of. First of all you should ensure that you understand there are two types of lease financing available – to keep it simply we will simply call them, as the industry does:Capital leasesOperating LeasesWhich one is best for your firm?We always dislike saying to our clients ‘it depends ‘but the reality is that the choice of lease type should be driven by your final motivation with the asset. By that we simply mean that you need to determine, in advance!, if you intend to own the asset at the end of the lease, or if you simply want to use and return it after an agreed upon amount of time, usually 2- 5 years, although shorter and longer terms might apply (that’s the flexibility of lease financing).Choosing the type of lease you pick will significantly impact how the lease is carried on your books, and also it is a critical factor in driving pricing. Operating leases will always be priced with a lower monthly payment as the asset is returned to the lessor at the end of the lease. Clients ask us ‘what if we later determine the asset still has a useful economic life and we wish to keep it? Again, here is where the flexibility of lease financing comes in, because you are allowed in an operating lease to pick one of three options at end of term – you can return, purchase, or upgrade. Actually there’s a fourth option, which is simply to agree to extend the lease for a pre agreed upon amount of time.Let’s move on to our final point, which is simply – You have made the decision to acquire an asset through lease financing. How do you go about that in Canada? We advised clients to work with a credible, experienced, and trusted lease financing advisor – even basic assistance around the final rate, term, and structure could save you many thousands of dollars in payments. Or at the same time, negotiating on your behalf any critical areas such as down payment, limited personal guarantees, or end of lease options can all be the make or break point in Canadian lease financing success. Additionally, the lease financing industry in Canada is very fragmented and consists of captive firms tied to manufacturers, independent Canadian and U.S. firms, and very specialized firms that only do or finance certain things.In summary, arm yourself with some critical knowledge of lease financing and you will be rewarded with the knowledge that you have chosen the best financing method for the acquisition of new and used equipment and business assets in Canada

Tennessee Technology Centre at Nashville is one of the 26 technology centers established in the year 1963. The technology center excels in offering technical training programs in various fields.Types of Degrees The Tennessee Technology at Nashville is a public institute that has 2-year degree programs as its main offerings. In addition, the technology center also offers less-than-one -year and less-than-four-year degree programs. Here are the lists of courses offered by the technology, classified on the basis of their duration.Less Than One Year Skin Care Specialist: The course prepares the individuals to become licensed skin care specialists and estheticians.Technician: Various courses help the individuals to become technicians in aircraft power plant technology, auto body collision and repair technology, automotive mechanics technology, dental laboratory technology and drafting and design technology.Other Courses: Other less-than-one-year degree programs available at the technology center are:
Business office automation technology
Child care and support services management
Medical laboratory science
Cosmetology
Electrical and electronics equipment installation and repair
Vocational nurse training
Machine shop technology
Management information systems
Welding technologyLess Than Two Year Various less than two year degree programs at the technology center are:
Child care and support services management: It prepares the individuals for provision and management of child care services.
Cosmetology: It prepares the individuals to become licensed cosmetologists.
Dental laboratory technology: It prepares the individuals to become experts in dental anatomy and other dental procedures.
Electrical and power transmission installation: The course prepares the individuals to become expert in installation of residential and commercial electrical systems.
Vocational nurse training: The program helps to impart skills of a nursing assistant in the individual.
Pharmacy technician: The program imparts skills related to preparation of medications and provision of assistance to patients.Less Than Four Year Some of the main degree courses at the Tennessee Technology Center at Nashville with duration less than four years include:
Aircraft power plant technology
Auto collision and repair technology
Drafting and design technology
Refrigeration and air conditioning maintenance technology
Management information systemsThe students interested in one of the courses at the Tennessee Technology Center at Nashville can also learn about the admission procedure and student aid offered by the center using an online college directory.

Humans live their daily lives through a series of communications without which nothing in this world would be achievable. The medium through which men convey their innermost thoughts and will are expressed through a variety  of communication channels. When you take a closer look at the number of expressions and responses that human beings make everyday you begin to understand the types of communication that exists in the world of Homo sapiens.The types of communication that  humans use come in different forms. It may be verbal, which means that there is the use of words, and nonverbal which denotes communication through actions and behaviors. It can also denote, whether an event is formal or non-formal. The types of communication used indicate that some things can be described with the use of words or paragraphs. There are also things that words could not fully describe. Where only an action or gesture could express the real meaning that the speaker is trying to convey.Knowing that there are many types of communication opens your mind to all the things that are happening daily in your surroundings. Imagine if a person knows only verbal communication and has no inkling that nonverbal communication is possible. Then, he is an alien in that realm of communication.Without the existence of a variety of communication options, your life would be a less rich experience. Knowing only the verbal side or the nonverbal side may lead you to miss out on things that you want to do.The types of communication do not only happen in the world of men. Animals also have their own types of communication. Even the birds of the air and the fish of the sea have their own methods of communicating.And who knows. Maybe even plants have their own ways of talking to one another. We can assume that, all living creatures of whatever species have their own forms of communication which are only understandable to them.We may never  fully understand the communication of birds and other animals. We  can only assume what is being conveyed but never fully comprehend it. You might also say that it is the same with some people.You would never fully relate the to the way that members of  another species communicate with each other. You may say that the sound that birds create is the verbal part and the flapping of the wings is the nonverbal part. Is this true?We don’t really understand how they communicate. Their types of communication may be that of stomping their legs or raising their wings, or  turning around in an elaborate dance. It could be that their verbal communication relies on the times that they stomp their legs or by the pattern of the flapping of their wings. It could even be that their nonverbal communication might be the way they fly. Frankly, the types of communication of animals are something that has not yet been fully understood by science.You must also keep in mind that any conclusions you come to are by default flawed. This is because all of your decisions about what things mean are filtered through your own experiences and beliefs. This is what Heisenberg described in his uncertainty principle. Just the mere act of observation will affect the outcome.Learning the various types of communication available to you, enables you to enhance your communication skills, whether verbal or nonverbal.For instance.It is important for a child to learn the way that his or her parents speak so that they can also communicate in return. It has often been said that babies understand some verbal communication before birth..However, research shows that a child you don’t talk to, will, to a large extent lose the ability to learn to speak after they reach a certain age.To expound further on the types of communication is to make a direct inquiry into the heart of every known language. Isn’t it that because of the existence of the types of communication, a French man marries an American woman? Even without words from the very beginning, he just looked her way, she looks his way, and it ended in tying the knot. No words were used here, just a look, and maybe a smile.The types of communication also enable one to distinguish the differences between a simple meeting and the big meeting. It helps the person know when to make a “Morning!” and when to say “Good morning ma’am.” In this case there are only types of communication, the formal and informal. Formal communication is done in cases where a formal tone is needed and adherence to certain formal rules or principles in communication must follow. These are seen in business meetings, business correspondence, memos, official letters, government related documents, and so on. Informal communication on the other hand can be used in communicating with friends, families, peers, etc. It has no standard format.All types of communication present in this world are unique and it makes everyone special and different from one another. It creates harmony, and enables the expression of thoughts and emotions so together we can all fully understand what it is to be human.

The uncertain condition of today’s economy is not encouraging investors. This lowered investment trend can be traced back to the past 5 years where investments have been slow with subscriptions to how to manage your investment holdings magazines taking a dip. Many investors are uneasy over investing their money into a volatile market as stocks have been plummeting in value in recent years, with small rebounds here and there, now and then. This does not give investors enough confidence although there are many investing associations that offer courses or tips on how to manage your investment holdings.Good Monitoring of Investment
It is crucial to monitor your investments especially in this time of market uncertainty or volatility. Choosing the best investments is no guarantee of positive returns, much less huge returns, if you are not tracking the movements of your portfolio. As in any investment, there will be profits and losses; you can waste a lot of time and your hard earned money if you do not have good tracking habits or strategies such as proper record keeping. It is essential for any serious investor to review their portfolio’s performance when you are serious about how to manage your investment holdings for good returns.There may be taxes that are incurred, retirement computations which may lead you to make further decisions on your portfolio or opportunities that come by your way to grow your wealth. There are now many online resources for your picking to assist you on how to manage your investment holdings by keeping careful records on every investment you make, be it stock, bond, mutual fund or security. Once the easy setup is done, you will only need to commit to a weekly or bi-weekly check up on the performance of your portfolio. This way, you will not be taken by surprise on any adverse news as you monitor the organizational news of your portfolio.Online Investment Services
Online investment tracking services will update your portfolio automatically to reflect any price changes on a daily basis with a re-computation of your assets. They also assist in comparisons of your investments to your targets and the expected returns of your portfolio. These online investment services also alert the investor on potential purchases to add on to your portfolio. They may even have tips on how to manage your investment holdings that will benefit you.Self-directed investing
This is for those who want to manage their own portfolio; those of you who might be retirees and are keen on how to manage your investment holdings can consider monitoring your own investments with a sufficient bit of basic understanding of the various investment types available for your own consideration. You will need to be familiar with tax consequences as well as investment earnings and related costs with any investment you plan to undertake.You will need to be computer savvy if you are engaging technology in your own monitoring of your portfolio as well as be comfortable with the investment terms and conditions.Self-directed investment requires online accounts monitoring, evaluation and understanding before an investment transaction can be performed. There may be a substantial online research required to confirm or refute financial assumptions.Other factors
There is still a need to engage an investment company or professional broker to perform some of your trades or investments. An online broker may charge certain fees for his services. You should check out the reputation and performance of online brokers first before engaging their services.When you get going on how to manage your investment holdings, you may need to consider it as a long term goal so that you are able to pace your time and effort on the portfolio that you are going to set up. A good investment plan is usually for the long term to enjoy its good returns. Discipline and patience are two virtues that are required when you want to manage your own investments as most stocks do not bring in huge returns in the short run. It’s a great commitment to those stocks which you think will fare well in the long run.